Script typefaces are styled to mimic handwriting or calligraphic writing and are often ornamented with flourishes or touches that make them feel a bit more unique. The other two major styles of typefaces are script and decorative. Which style is best for your product will depend on its medium. Serif typefaces are typically thought of as easier to read in print while sans-serif typefaces tend to work better in digitally rendered products (like websites and PDFs). What font type do you use the most? /jOfH5xIACJ Serifs are the small lines and hooks at the end of the strokes in some letters. Sans-serif typefaces are composed of plain, simple lines (like Helevtica or Arial) while serif typefaces have slight projections that finish off strokes (like Times New Roman and Garamond). These are similar in style, but each has its own distinct finish. The first major distinction is between serif and sans-serif typefaces. This basic understanding of the categories will help establish a foundation upon which you can build your font palette. “Make sure your font choices reflect your brand’s values.” What’s the difference?įirst of all, let’s look at the different styles of typefaces and some common uses for each.
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